Press kit

In 2026, SEO does not end with a URL’s position in Google. Search now has several layers: URL discovery, crawling, rendering, canonicalization, indexing, retrieval for a query, ranking, the generated answer, citation — and only then a click or an action. If you only look at rankings, part of the system simply disappears from view.

This book explains the whole chain from URL to business outcome. No magic, no “secret ranking factors”, and no attempt to sell a new label in place of SEO. AI Overviews, AI Mode, ChatGPT, Bing/Copilot, GEO, AEO and LLMO are treated not as a separate universe but as new ways of retrieving information that partly rely on the same fundamentals: document accessibility, relevance, authority, site structure, links, entities and data quality.

An SEO specialist working in organic search since 2008. His main professional focus is competitive niches, affiliate and iGaming, Technical SEO, content systems, links, multi-domain projects, international search and automation.

Over the years he has moved from hands-on SEO to Senior, Lead and Head roles: building strategies, launching and scaling sites, and working on migrations, indexing, Search Console, log files, content, links and SEO processes for teams. A particular interest is systems that reduce manual work: APIs, Python, SQL, automated checks, page generation and quality control.